The End of Corporate Video (as I know it)

The End of Corporate Video (as I know it)

Every time I come across a new brand or organization, I’m tempted to watch their corporate video. After all, despite being older then most marcom directors, I am still very much in tune with youth attention spans and its impact on all of our collective attention spans. A 3-minute video is inevitably more entertaining than a text-heavy web page explaining brand X or Y. However, in recent months I have become more aware of the intrinsic limitations of corporate video... Read More...

New Beginnings in the Big City

New Beginnings in the Big City

With every New Year comes the opportunity for change, growth, and assuming new risks in the search for greater rewards.  Well 2014 is poised to present me with my biggest opportunity to date: I am embarking on a major adventure and life change: I’m moving to Toronto. In 2011, inMotion decided to expand into the Toronto market and we opened an office in Liberty Village, in the city’s west end. It was an exciting time, to take our brand to... Read More...

City Girl in the Peatlands

City Girl in the Peatlands

Hinterland Who’s Who is known throughout all of Canada for its catchy tune and ability to inform the general public about our country’s wildlife and nature. These PSAs allow viewers to take part in an adventure of the wild, and I was given the honor of embarking on my own adventure by directing the most recent installments. There I am, sitting in the inMotion boardroom with the production team, going through our list of dozens of projects, when I touch... Read More...

inStox Leverages Kaltura’s Video Platform to Launch Stock Footage Enterprise

inStox Leverages Kaltura’s Video Platform to Launch Stock Footage Enterprise

inStox Media Labs Inc., a stock footage company, and Kaltura, a leading online video platform, are pleased to announce the launch of www.instox.ca, which takes advantage of Kaltura’s open, flexible and modular video platform. inStox sources, aggregates and distributes cinematic footage to meet the digital media industry’s expectations for quality and innovation. Through its cluster of production partners, inStox services global marketing agencies and departments, independent filmmakers, broadcasters and new media development firms. Kaltura’s modularity and rich suite of APIs... Read More...

inStox Launches New Website

inStox Launches New Website

FOR IMMEDIATE RELEASE – inStox Media Labs Inc., a division of the inMotion Media Group, is pleased to announce the launch of its new website, www.instox.ca. This website provides an online repository of unique, high-quality digital video assets that unites producers and consumers of stock footage from around the world. inStox evolved from roots in the professional video & film, broadcasting and marketing industries. Its website employs an innovative contextual search engine designed to return accurate, targeted results. Users can... Read More...

What can video do for your organization?

What can video do for your organization?

Canadians spent more than $15 billion online last year, often by typing a few words into Google.  Did any of those Googlers find your business? Success falls only at the feet of those who appear in Google’s top spot, which receives more clicks than the second, third, fourth, and fifth search result spots combined.  So how do you claim that prime real estate as your own?  The answer is our modern-day Holy Grail, but there’s one way to help move... Read More...

inMotion Welcomes Halloween with “Pumpkin Chaos”

inMotion Welcomes Halloween with “Pumpkin Chaos”

“When the idea of smashing pumpkins in front of a high-speed camera became reality, I knew that the scent of halloween would be in the air,” says inMotion back-office editor extraordinaire and “Pumpkin Chaos” director Skyler LaFreniere.  He is referring to inMotion’s latest frightfully dark side project, released online this October.  Shot in the inMotion studio one dark and stormy night, the chilling video shows off  yet another side of inMotion’s transmutable studio space, this time adapted as the stage... Read More...

Photo-A-Day: Friday, Sept. 14

Photo-A-Day: Friday, Sept. 14

Throughout the week, RocketOwl and inMotion are posting a photo a day to help each other – and you! – get to know what goes on behind the doors of Ottawa’s most exciting videogame and film production studios.  Read the flagship co-blog piece here.  Friday, September 13, 2012 At inMotion (above): It’s been a wild week here: one of those weeks when I feel as though Monday morning scooped me up and Friday is about to drop me off, and from... Read More...

Photo-A-Day: Thursday, Sept. 13

Photo-A-Day: Thursday, Sept. 13

Throughout the week, RocketOwl and inMotion are posting a photo a day to help each other – and you! – get to know what goes on behind the doors of Ottawa’s most exciting videogame and film production studios.  Read the flagship co-blog piece here.  Thursday, September 13, 2012 11 a.m. at inMotion (above): Ask us about the most important room in our Ottawa headquarters, and you might expect us describe our enormous shooting studio, or our bank of edit suites spanning... Read More...

Photo-A-Day: Wednesday, Sep. 12

Photo-A-Day: Wednesday, Sep. 12

Throughout the week, RocketOwl and inMotion are posting a photo a day to help each other – and you! – get to know what goes on behind the doors of Ottawa’s most exciting videogame and film production studios.  Read the flagship co-blog piece here.  Wednesday, September 12, 2012 11 a.m. at inMotion (above): It’s a popular myth (at least among our type of folk) that a true inMotionite is someone born with a camera strap around his (or her) neck.  On... Read More...

Photo-A-Day: Tuesday, Sept. 11

Photo-A-Day: Tuesday, Sept. 11

Throughout the week, RocketOwl and inMotion are posting a photo a day to help each other – and you! – get to know what goes on behind the doors of Ottawa’s most exciting videogame and film production studios.  Read the flagship co-blog piece here.  Tuesday, September 11, 2012 11 a.m. at RocketOwl (above): Early in the week, a lot of planning goes on in the studio. To successfully capture the best ideas that surface through our many team discussions, we’ve dedicated... Read More...

Photo-A-Day: Monday, Sept. 10

Photo-A-Day: Monday, Sept. 10

To kick off the RocketOwl/inMotion Co-Blogging Extravaganza, we’ve chosen a particularly revealing challenge: we will each take a photo at 11 a.m. and post it here, to give our friends and followers an idea of a typical week in the zany world of creative content – if such a thing as “typical” even exists for us.  You be the judge! Monday, September 10, 2012 11 a.m. at inMotion (above): Go to any eating or coffee-serving establishment within a 2-kilometer radius... Read More...

Stone Soup (or, the Art of Cooperation and Creativity)

Stone Soup (or, the Art of Cooperation and Creativity)

There’s an old fable about stone soup which demonstrates the usefulness of cooperation. Yes, cooperation: those five heavy-footed syllables that hundreds of kindergarteners are learning about at this very moment in their first week of school. Turns out cooperation is relevant beyond the sandbox; it applies to us creative content careerists, too. In the fable, a hungry traveler arrives in a village carrying only a soup pot. Residents refuse to give him a meal. Undaunted, he puts a stone in... Read More...

My First Two Weeks at inMotion

My First Two Weeks at inMotion

Two weeks ago, I came in to inMotion for a meeting with Sarah Fodey, left with a job offer, and started as inMotion’s new production coordinator the next day. It was surreal to say the least. This past summer I have been finishing what feels like my never-ending master’s thesis in film studies. I was excitedly preparing for the end of my academic career and the start to a new beginning, hopefully working within the film industry. After a long... Read More...

An Intern Says Goodbye

An Intern Says Goodbye

By Ruth Peter Okoro, inMotion Summer Student Thank you so much for the incredible opportunity to intern at inMotion this summer. I could not have asked for a better internship experience, and it was made possible by you. It was a wonderful experience, and made me even more sure that I would like to pursue a career in the film and television industry. I am walking away with new skills and experiences that will be invaluable as I prepare to... Read More...

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