Stone Soup (or, the Art of Cooperation and Creativity)
There’s an old fable about stone soup which demonstrates the usefulness of cooperation. Yes, cooperation: those five heavy-footed syllables that hundreds of kindergarteners are learning about at this very moment in their first week of school. Turns out cooperation is relevant beyond the sandbox; it applies to us creative content careerists, too.
In the fable, a hungry traveler arrives in a village carrying only a soup pot. Residents refuse to give him a meal. Undaunted, he puts a stone in his pot, fills it with water from a river, and builds a cheerful fire. He tells the curious villagers that he is making stone soup, which will be delicious if only it had one more ingredient. An incredulous villager brings him a few carrots. The soup is getting there, he says. Another villager brings some herbs. Almost, says the traveler. By the end of the tale, so many people have contributed that the soup really is delicious. Everyone enjoys it together and vows to reverse their taciturn ways.
We, the fable-friendly folks at RocketOwl and inMotion, are fans of soup and reformed villagers, so we have agreed to give this cooperation thing a try. Consider this blog our soup pot. Consider this post our stone. It is the beginning; bit by bit, we will each add to it, concocting a recipe so delicious that we hope our entire community (including you!) will want to come and sit at our table. We are calling this the RocketOwl inMotion Co-Blogging Extravaganza. Beginning on September 10th, we will post a photo a day from each of our offices. Monthly posts, featuring content from each of our labs, will follow from now until the bright and beckoning future, giving you a glimpse into the daily funhouse that is creative media production.
Production? Yes, production. At RocketOwl, it’s the production of high-quality, engaging games that are rocking social and mobile networks around the world. At inMotion, it’s award-winning video content in the corporate, broadcast, and entertainment sectors. When our companies met in the spring of 2012, fireworks exploded in the sky, flowers burst from the soil, and Elton John wrote a song to immortalize the moment. Since then, we’ve been looking for a way to play together, and now we’ve found it.
It starts with a stone. It ends with a feast. Stay tuned.