inMotion Launches Microstock Venture inStox Media Labs Inc.
(OTTAWA) inMotion is pleased to announce the launch of inStox Media Labs Inc., a microstock company, responsible for the sourcing, managing and licensing of production-quality video. inStox is the next step of inMotion’s strategy to expand and diversify its business operations.
The microstock industry has grown dramatically, fueled by the rise of new media and by production teams looking to augment their overall production while saving time and money. inStox services this market with a growing library of stock footage provided through a cluster of production partners, each with their own varied and distinct approach.
Paul Kite, inStox President, will build and grow this new venture. Kite has over 25 years in business management and intellectual property development. In 2003, he co-founded and became vice-president of AFORE Solutions Inc., an award-winning cloud security provider. His experience in marketing and intellectual property licensing qualifies him as the ideal candidate to lead inStox.
“inStox is primarily a repository of unique intellectual property and will effectively bring together producers and consumers. As such, it requires a unique and influential leader,” said Pat McGowan, CEO of inMotion. “We are very pleased to have discovered just such a leader in Paul. His strategic approach to online content management and his attitude towards excellence, creativity, and a collaborative corporate environment make him a perfect fit for our company.”
“Studios, marketing agencies, independent filmmakers and ever-growing new media development firms around the world are expecting more innovation, diversity, and quality from their stock footage providers,” explains Kite. “At inStox, we will provide unique processes for submitting, searching, purchasing and distributing video products.”
inMotion is an award-winning video and film production house with a history spanning more than three decades and a reputation for delivering creativity and value to a diverse slate of clients including corporate, government, institutional and broadcast.